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Promoting a livestreamed gig for my own band

An event page for my band esOterica's virtual live show, with a countdown to showtime, tickets built in, and tracking to reach interested fans again.

esOterica performing live on stage

The challenge

My band esOterica was putting on a livestreamed gig, and we needed one place to send fans - somewhere that built excitement before the show, sold tickets, and helped us reach people who were interested but hadn't bought yet.

What I did

  • Built an event page with a countdown to showtime, designed to work on any phone
  • Built ticket sales into the page, so fans could buy without leaving it
  • Set up tracking to show which posts and adverts brought people to the page
  • Created audiences so we could show Facebook and Instagram adverts to people who had already shown interest
View it live
Contact

Let's build
something great.

Whether it's a smart link for your next release, a new website or app, or finally knowing where your customers come from - tell me what you need.

Prefer email? hello@laurabrightondev.com

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