What is a Meta Pixel?

A small piece of code from Meta (Facebook and Instagram) that tells you who visited your site after seeing your adverts, and lets you show adverts to those people again.

I already have Google Analytics - can you check it's working?

Yes. I can review your existing setup, fix what's broken and add the tracking you're missing.

Stop guessing what's working.

Are your Instagram ads selling tickets? Is anyone clicking the link in your newsletter? I set up tracking so you can see exactly where your visitors, fans and customers come from - and use it to reach them again.

Get in touch

What you get

Tracking & Analytics

See where people come from

Instagram, Google, a newsletter, a poster QR code - know which ones send you people.

Spend less on adverts that don't work

Put your budget behind the posts and ads that actually bring results.

Reach people again

Show adverts to people who visited your site or clicked your link, but didn't buy or listen yet - often your cheapest wins.

Set up properly

Clean, reliable data that matches what really happened, not a dashboard full of guesswork.

For the technically curiousGoogle Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, custom events and retargeting audiences.

Proof

Done before, for brands you know

River IslandCampaign pages with tracking set up so the team could see exactly what was working.
esOtericaFan tracking and ad retargeting for an album launch and livestreamed gig.

Case study: Album launch smart link for my own band Case study: Promoting a livestreamed gig for my own band

Trusted by household names & independent artists

FAQ

Questions people ask

What is a Meta Pixel?: A small piece of code from Meta (Facebook and Instagram) that tells you who visited your site after seeing your adverts, and lets you show adverts to those people again.
I already have Google Analytics - can you check it's working?: Yes. I can review your existing setup, fix what's broken and add the tracking you're missing.

Contact

Let's build
something great.

Whether it's a smart link for your next release, a new website or app, or finally knowing where your customers come from - tell me what you need.

Prefer email? hello@laurabrightondev.com