Tripling an online shop's monthly sales in six months
Google Ads, Google Shopping and a run of website improvements more than tripled Surrey Linen Company's monthly online sales in six months.
Monthly online sales
3.2x
Six months in, compared with the shop's best month before
- Months of growth
- 5 of 6
- Sales rose every month but one
- Time taken
- 6 months
- From the first month of work
The challenge
Surrey Linen Company's online sales had plateaued, and its products weren't appearing in Google Shopping results.
What I did
- Ran their Google Ads, adding and pruning keywords based on which ones brought visitors who stayed and bought
- Got their products into Google Shopping results by setting up product feeds in Google Merchant Centre
- Improved the product photography across the website
- Wrote product descriptions where there weren't any, fixed the existing ones and added size charts
- Split products out by colour and improved the pages people landed on from adverts
- Helped introduce a new payment option at checkout
- Kept banners, navigation and landing pages fresh, and reworked their WordPress sites to help them rank in Google
The result
Monthly online sales grew every month bar one. By the sixth month the shop was selling more than three times as much as in its best month before - and the extra sales far outweighed what the adverts cost.
Show as a table
| Month | Sales vs best month before |
|---|---|
| Best month before | 1.0x |
| Month 1 | 1.9x |
| Month 2 | 2.2x |
| Month 3 | 2.2x |
| Month 4 | 2.6x |
| Month 5 | 2.9x |
| Month 6 | 3.2x |
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